Drive awareness with bespoke campaigns, conferences, briefings, and meetings with our network of 35,000 senior business leaders.
Our team of Fractional Growth Leaders maximizes revenue. Tasked with primary or shared responsibility for operations, sales, corporate development, marketing, pricing, and revenue management. This also includes pricing strategies, pricing execution, and sales performance.
Advocacy - Customer and Employee Journeys and Surveys
Through customer research and surveying, map the step-by-step customer behavior across the holistic customer journey. Evaluate what actions they take, key interactions, and what emotion the journey evokes. Understanding and connecting with emotion is key to designing experiences that connect and resonate with customers.
Map the Employee Journey
We complete our map by going beneath the surface to understand the employee’s journey. We expose the internal workings of the organization, including the business processes, systems, tools, and cross-functional teams that facilitate and support the customer’s experience. Inviting participants across business functions is key to gathering the day-to-day realities of all employee functions and groups. When employees are frustrated or experiencing an issue, it often translates to the customer. It’s critical we uncover these emotions to design experiences that connect with our internal teams and people to drive satisfaction, engagement, and retention